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Seasonless style: Tamara Mellon


I have a lot of love for Tamara Mellon (how could I not love the woman who gave us Jimmy Choo?), and I'm also a big fan of Karlie Kloss. Put them both together and what have you got? This brilliantly twisted video to launch the new Tamara Mellon collection.

I absolutely love this video. It says everything I expect of the brand: it's unabashedly sexy, sleek and strong, just like Tamara herself, with a perfectly portioned dose of humour.

I'm also intrigued by this idea of 'seasonless' fashion. It's something that keeps cropping up – ex-YSL man Stefano Pilati launched Agnona earlier this year which, like Tamara Mellon, is designed to be available to buy immediately, instead of the current fashion cycle where clothes make it on to the shop floor a full six months after we first see them on the runway.

It has been the subject of debate for quite some time now: in an era where anyone can see the latest looks from the big design houses minutes after they début at fashion week, why do we have to wait so long to buy them? Net-a-Porter powerhouse Natalie Massenet once suggested that we need to skip a season to allow the show, manufacturing and retail cycles to catch up with one another. But perhaps 'seasonless' collections, full of strong, beautiful, signature pieces, are really the way forward.

In recent years, I've noticed a lot of designers seemingly rehashing their greatest hits, but I think what they're really doing is refining their signatures and sticking to what they do best. It seems to me that in this day and age, where we pore over street style blogs from all over the world, and where you can wander down Oxford Street in a 50s prom dress or 80s power shoulders and no-one will bat an eyelid, that maybe, finally, we can all wear whatever the hell we want and call it fashion because, actually, WE decide what fashion is, with our purchasing power and our re-pins and our everyday outfit choices.

Maybe we don't want designers to tell us what to wear any more, and maybe, just maybe, they're starting to listen to us instead. And maybe one day in the not-too-distant future we'll be able to buy our cashmere in September, and our sundresses in July and whether your thing is Hello Kitty hair bows or Tamara Mellon spike heels, you will wear what you want, when you want, and everyone else will be fine with that.

Because, after all, doesn't everyone do their best when they do what they love?


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